A well-know car manufacturer once asked its customers how they viewed the brand. The answer was sobering: "as walking well-filled wallets!"
Now, the secret to positive perception and active customer advocacy lies in how everyone, including you, in your business sees customers. It's simple; how you see them is how you treat them, and how you usually get treated in return.
MarketCulture Academy teaches you how to build a customer culture within your organization to the level that it sustainably drives advocacy and business outcomes.
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