A well-know car manufacturer once asked its customers how they viewed the brand. The answer was sobering: "as walking well-filled wallets!"

Now, the secret to positive perception and active customer advocacy lies in how everyone, including you, in your business sees customers. It's simple; how you see them is how you treat them, and how you usually get treated in return.

Only 22% of customers think brands see hem as individuals craving authenticity

MarketCulture Academy teaches you how to build a customer culture within your organization to the level that it sustainably drives advocacy and business outcomes.

Subscrice now to our newsletter to receive Insights and News, and receive a free chapter of our founders' award-winning book The Customer Culture Imperative.

The Customer Culture Imperative. Marketing book of the Year 2015.

Subscribe now!

    We respect your privacy. Unsubscribe at any time.